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How to Set Up Your Shopify Store: A Step-by-Step Guide

Step-by-Step Guide to Setting Up Shopify Store

Did you know that some of the popular brand websites, like Red Bull and Netflix online shops, run on Shopify? This powerful e-commerce platform supports over 1.7 million businesses globally, generating over $200 billion in sales. Its easy-to-use interface and customizable features make it an ideal choice for creating an online store.

Setting up your Shopify store may seem challenging, but with the right help, it can be a straightforward process. Whether you鈥檙e an experienced business owner or a beginner, learning how to use Shopify can significantly boost your sales.

Want to know how to set up a Shopify store and join over? This step-by-step guide will show you how to build your online store from scratch. In this blog, we will learn:

  • Shopify market stats
  • Shopify benefits you need to know
  • How to start a Shopify store?
  • How much does it cost to start a Shopify store?
  • How much does Shopify charge per item sold?
  • How long does it take to set up a Shopify store?
  • Top companies that use Shopify for their E-commerce Business

Shopify Market Stats

Shopify holds a 26.2% share of the e-commerce platform market, which makes it a popular choice online. Among the top 1 million e-commerce sites, its share has increased to 28.8%, including both the standard Shopify and

Top eCommerce Website Platforms
  • Almost 3.9 million live websites use Shopify. Number of Shopify websites by country: US 鈥 2.6m, UK 鈥 210k, Australia 鈥 150k, Brazil 鈥 135k, Germany 鈥 120k, Canada 鈥 110k, and India 鈥 60k.
  • Shopify had about 41,000 users in 2012, and this number grew to nearly 4 million sellers by 2022.
  • The best-selling product categories on Shopify are clothing 鈥 75.5k, home & garden 鈥 33.8k, jewelry & watchers 鈥 27.6k, fashion accessories 鈥 22.9k, health & beauty 鈥 24.7k, electronics 鈥 6.9k, and more.
  • Shopify gross merchandise volume increased by 46.7% in 2021 alone, growing from 119.6 billion to 175.4 billion.
shopify gmv

Shopify Benefits You Need to Know

Shopify offers a wide range of features and benefits that allow businesses to thrive in the digital marketplace. For entrepreneurs, understanding the benefits of Shopify is essential because it can directly impact the success of online stores.

Below are some compelling advantages of using Shopify that you cannot miss.

1. Fast and Easy to Use

Shopify is known for its user-friendly design and interface. It offers customizable themes with features like volume, cart discounts, and bulk price editing. Shopify also offers an intuitive central dashboard that allows users to easily manage their entire store.

2. Customisable Plans

Shopify plans start at just 拢1, with three main options: Basic, Shopify, and Advanced. Each plan offers different features customized as per business needs. You can easily scale up or down without having to commit to the same high-level fees.

3. Abandoned Cart Recovery

Abandoned carts are a major problem for online stores since they represent lost sales. Shopify provides tools to review abandoned carts and automatically send marketing campaigns to recover them. This can help capture lost revenue and boost profits. Businesses should also identify common reasons for abandoned carts to prevent them in the future.

How to Start a Shopify Store?

Want to know how to build a website with Shopify?

Imagine an e-commerce world where your ideas can be transformed into a thriving online store. With Shopify, you don鈥檛 have to be a tech wizard; the platform offers user-friendly tools for easy setup.

Easy Steps to Build a Shopify Store

Step 1: Sign Up for Shopify

Joining Shopify is simple. They provide free services and a 14-day trial. To get started, follow these steps:

  • Visit the Shopify website and click 鈥淕et Started.鈥
  • Complete the sign-up form and choose a store name.
  • Enter the required details and click the 鈥楥reate your store now鈥 button.
Sign Up for Shopify

If your store name is taken, Shopify will prompt you to select a different one. If you run an online business on platforms like Etsy, eBay, or Amazon, you can easily link them using the setup wizard.

Step 2: Choose Your Theme

When you create a Shopify account, a default theme is already set up. To choose a different theme:

  • Click 鈥淥nline Store,鈥 then 鈥淭hemes.鈥
  • Scroll down to 鈥淧opular鈥 free themes or click 鈥淰isit鈥 theme store to explore all themes.
  • Click Add on the theme you want to use.

To preview how the theme will look, click the three dots on the theme block and select the 鈥淧review鈥 option.

Step 3: Add Navigation to Your Theme

To add navigation to your theme, go to Online Store > Navigation in your Shopify admin panel.

To customize your footer menu:

  • Click on Footer menu > Add menu items.
  • A side slider will open where you can name your items and add links.

Shopify allows you to create? to group products or pages and add drop-down menus.

Step 4: Add Products and Product-Related Content

After creating your Shopify account, you'll be taken to your store's admin screen, where you can customize your store's appearance, upload products, and set up payment and shipping options.

Then go to your Shopify dashboard to start adding products. Customize each product with:

  • Unique titles
  • Descriptions
  • Photos
  • Tags
Add Products and Product-Related Content in Shopify

Step 5: Set Up Shopify Payments

To start accepting payments, activate Shopify Payments with one click or connect your own payment processor to your dashboard. Ensure your store's eligibility based on your location and enable two-step authentication for added security.

To activate Shopify Payments, go to Settings > Payments, click Activate Shopify Payments, and confirm. Provide correct business and banking details. Set your store currency and complete the account setup. If you're in Europe, remember to include your VAT number.

Upload clear and valid documents for identity and address verification. While your documents are being reviewed, payouts will be on hold temporarily. After setting up Shopify Payments, adjust your payment settings as needed and run a test transaction. If you have any issues, reach out to Shopify Support for help.

Shopify Payments

Step 6: Create Your e-Store鈥檚 Pages

To add pages to your Shopify store, go to Online Store > Pages. Click the Add page button, then enter a clear and descriptive title and content for the new page. The title will appear in browser tabs and search results. Use the rich text editor to format your content and include links, images, and videos as needed.

Step 7: Set Up Shipping Rates

Under the Settings tab, configure your shipping methods, fees, and sales tax information.

Set Up Shipping Rates in Shopify

Before setting up taxes in Shopify, determine if you need to charge taxes on your products by consulting local tax authorities or a tax professional. Ensure you register and obtain your tax number from the relevant tax authorities in your area if you do need to charge taxes.

Step 8: Connect Your Domain

To connect your domain to your Shopify store, do the following:

  • From your Shopify admin, go to Settings > Domains.
  • Click 鈥淏uy new domain鈥 or 鈥淐onnect existing domain.鈥
  • If connecting an existing domain, enter your domain name and click 鈥淣ext.鈥
  • Click 鈥淐onnect automatically,鈥 then 鈥淐lose.鈥

Verification will be completed in 48 hours. Once verified, it will show as 鈥淐onnected鈥 under third-party domains on the Domains page.

Step 9: Test Your Shopify Store

Before launching your Shopify store, place a test order. To do this, go to your Shopify admin, select Settings > Payments, and enable test mode. Then, simulate a successful transaction by going to your online store, adding a product to your cart, and completing the checkout process as if you were a customer.

Step 10: Launch

To make your Shopify store public, you need to remove the password protection:

  • From your Shopify admin, go to Online Store > Preferences.
  • Scroll down to the Password Protection section.
  • Uncheck the option to Restrict Access to visitors with the password.
  • Click Save.

Once you remove the password protection, your store will be live and accessible to everyone.

Start your Shopify development

How Much Does It Cost to Start a Shopify Store?

Now that you know how to make Shopify store, let鈥檚 discuss the cost to start a Shopify store.

Shopify offers multiple payment options:

  • Basic plan (best for individuals and small businesses) at $32 per month.
  • Shopify (best for small teams) at $92 per month.
  • Advanced (best for medium to large businesses) at $399 per month.
  • Shopify Plus (best for high-volume businesses) at $2,500 per month.

If none of these plans work for you, there鈥檚 an option, which allows you to choose your components and get a custom pricing plan.

How Much Does Shopify Charge Per Item Sold?

The amount Shopify charges per item sold depends on your selected Shopify plan:

Basic Shopify Transaction Fees:

  • Domestic online transaction fee: 2.9% + 30 cents
  • Third-party transaction fees: 2.0% (not Shopify payment)
  • Online international/Amex credit card rates: 3.5% + 30 cents
  • Currency conversion fee: 2.0%

Shopify Pricing Plan Transaction Fees:

  • Domestic online transaction fee: 2.7% + 30 cents
  • Third-party transaction fees: 1.0%
  • Online international/Amex credit card rates: 3.4% + 30 cents
  • Currency conversion fee: 2.0%

Advanced Shopify Transaction Fees:

  • Domestic online transaction fee: 2.4% + 30 cents
  • Third-party transaction fees: 0.5%
  • Online international/Amex credit card rates: 3.3% + 30 cents
  • Currency conversion fee: 2.0%

Remember that the Shopify Plus plan includes flexible/individual fees.

How Long Does It Take to Set Up a Shopify Store?

The time to set up a Shopify store depends on factors like your familiarity with the platform, the store's complexity, the number of products, and the level of customization.

Developing a basic online store with essential content and products takes as little as 3-4 days. However, improving and optimizing your website is an ongoing process.

Top Companies That Use Shopify for Their E-commerce Business

Now that you know the cost to build a Shopify website, let鈥檚 check the top companies that use Shopify for their e-commerce business:

1. Red Bull

Red Bull is build on Shopify

Red Bull is on Shopify but it cannot legally sell its main product online. So, what does its online store sell? Its online store sells Red Bull merchandise, branded with its framed sports merchandise. You can find everything on the Red Bull e-commerce website, from accessories and model cars to media products.

2. PepsiCo (PantryShop)

PepsiCo is build on Shopify

In 2020, PepsiCo launched two e-commerce websites so customers can purchase products from the comfort of their homes. People can order essential pantry products from pantryshop.com, which is built with Shopify. Whereas, other popular food brands are available on the website.

3. Whole Foods Market

Whole Foods Market is build on Shopify

Amazon鈥檚 Whole Foods is known for its natural and organic food products. It has more than 350 grocery chains and an online store, powered by Shopify Plus. Individuals can place an order, and their orders are fulfilled by Amazon.

4. Fitbit

Fitbit is build on Shopify

Launched in 2007, Fitbit is a pioneer in the fitness wearables industry. After its flagship wearable fitness tracker became popular, other electronic manufacturers began producing their own versions. Fitbit uses Shopify where it sells fitness trackers, smart scales, and accessories.

5. Netflix

Netflix is build on Shopify

Wondering what a streaming company like Netflix is doing on Shopify? Spoiler alert: the solid fan base of Netflix series and movies is an excellent market for Netflix merchandise. Netflix.shop sells lifestyle products and apparel from its popular shows.

How can Protonshub Help You Set Up a Shopify Store?

Want to know how to build a Shopify store? At 网红黑料, our experts can help! Developing a robust Shopify store is a time-consuming process but we do it on time.

From Shopify design and development to Shopify marketing, we can handle everything. We create seamless and high-performing Shopify websites that rank well on search engines and also engage users. Our approach is centered around three principles: dedicated ownership, transparent collaboration, and result-driven performance.

Frequently Asked Questions

Setting up a Shopify store can take up to 1 to 3 days. Adding main pages requires an additional day. However, depending on the complexity of the project and the level of customization, the development time can vary.

Yes, setting up a Shopify store involves legal requirements like customer privacy, handling customer financial data, and following compliance like COPPA, GDPR, and CCPA. Besides this, providing good-quality products and services that are compliant with the Customer Review Fairness Act is also necessary.

Before starting a Shopify store, you need a business name and address, a bank account for receiving payments, and tax information about your business location. You must also have a clear idea of what you want to sell.

Shopify offers Basic, Shopify, Advanced, and Plus plans. You can choose one of these plans based on your budget, feature requirements, sales volume expectations, and other factors. One basic strategy is to start with the basic plan and scale up as your business grows.

When adding products, you must include high-quality images, detailed descriptions, and relevant keywords. You must also set transparent pricing and include variant details. To help customers browse your store conveniently, you can organize your products into categories.
Ekta

Ekta Singh

"Senior Content Writer"

Ekta Singh is a rookie food experimentalist and k-drama fan with 4+ years of experience in writing. Bridging gaps between companies and customers through conversion-driven content is her forte. She believes in writing stories for a living and living life for exploring places.